In the current digital age of consumerism, it is critical that every business have a quality website. There are several different programs that have made it very affordable for businesses to design and market their websites. These easy ways to save offer huge returns on a company’s investment due to increased brand awareness, a larger network of consumers, and more sales per year. In this blog post, we’ll detail five ways in which you can save money on your company’s websites.

How Do I Design an Affordable Website?

How do I design an affordable website

In the current digital age of consumerism, it is critical that every business have a professional website that uses modernized design and technology. There are several different programs that have made it very affordable for businesses to design and market their websites. These easy ways to save offer huge returns on a company’s investment due to increased brand awareness, a larger network of consumers, and more sales per year. In this blog post, we’ll detail five ways in which you can save money on your company’s websites.

  1. Start with a plan
  2. Free stock photos
  3. Free themes with WordPress
  4. Free web design with Elementor
  5. Free SEO with Yoast

1. Start With a Plan

The design of every website is based on the brand of its company. Companies can’t get the most out of their website without knowing who they are as a company, who their target audience is, and what their goals are for the future. Start with a business plan that summarizes this information since this is what your website design will be based on. You’ll also want to create a list of the most important features of your business to showcase on your website. This kind of planning will give you a clear list of priorities and save time during the planning stages of the initial design of the website, in the process saving you and your company money.

2. Free Stock Photos

High-quality pictures are essential to any well-designed website. Unfortunately, hiring a photographer can be quite expensive. A more affordable option is to use a free stock photo website like Unsplash. This website provides nearly 3.5 million high-quality stock photographs that can be used for commercial intent for free. These pictures will ensure that your website has a clean, polished, and professional look. Unsplash isn’t the only free stock photo website. You can also find free pictures of similar quality at a handful of other websites, including Pexels, Pixabay, and Foodiesfeed, just to name a few.

3. Free Themes with WordPress

Used by over 455 million websites and completely free, WordPress is by far the most popular website builder on the Internet. The versatility provided by WordPress is one of the main reasons it is king in the world of content management systems. WordPress provides its users with thousands of free design templates called themes, allowing users to build anything from e-commerce sites to blogs to social networks and membership sites. You are guaranteed to find a theme that is unique to you and your brand.

4. Free Web Design with Elementor

Elementor is a web design plugin compatible with WordPress websites. It provides users with further customization for their websites. It offers a truly comprehensive interface, with drag and drop editing functions that make designed pages simple and visualization of the finished page easy. You can build truly beautiful sites on Elementor. The Essential Addons for Elementor plugin is commonly used with Elementor. This plugin (also free) allows for more than 70 different web page elements. With over one million downloads, this plugin is popular for a reason. Unleash your creativity with premium widgets and design elements!

5. Free SEO with Yoast

Yoast is another WordPress plugin that offers several free functions for search engine optimization (SEO). Its SEO tools can help immensely with marketing your business, and are less than a $100 per year for users who subscribe to the Premium version. It helps get more visits from both Google and social media users, as well as guiding you to implementing SEO strategies you may not know about. If you’re brand new to SEO, the Yoast SEO academy can be a great resource for learning more about this essential element of digital marketing.

Know When to Ask the Experts

Hopefully, you’ve found some easy ways to save money on your website. If you’re overwhelmed by the technology we just went over, you may need to outsource. Contrary to popular belief, hiring a web design company can be an affordable option. Companies such as Blueprint Web Design offer affordable, quality web design services for a range of budgets. We know how to design a website that fits perfectly with your company brand, without breaking the bank. Ready to take your website to the next level? Give us a call at (239) 776-9180 or email us at info@blueprintwebdesign.com.

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